Pharma Marketing 2010 - Frankfurt

30 September 2010, Frankfurt, Germany.
Pharma Marketing 2010 in Frankfurt provides a key platform for Europe's pharmaceutical industry stakeholders, such as yourself, to discover how best to tackle the key challenges of a price-sensitive and increasingly competitive and rapidly changing market.
This event offers the perfect setting for industry peers to present their ideas and successes directly to key decision makers from leading pharmaceutical companies. At this meeting you will meet and interact with senior level marketing executives, through a number of one-on-one meetings and networking activities.

They will discuss the challenges and strategies used to enhance online communication, customer relationship, strengthen brand awareness and improve profitability in marketing. This is your one-stop-shop to the most up to date online marketing strategies, regulatory low down, measuring ROI, analytical tools and more such as:

5 reasons why Pharma should not do E-marketing
The successful commercialisation of a pharma brand start with an effective launch
Forecasting is easy, communication is difficult
Achieving Launch Excellence in a Challenging Pharma Marketplace
The Doctor - Patient - Pharma: a triangle about a patient's health improvement.
Balancing "old" and "new" marketing strategies
Brand Management
Why Online Belongs to the Pharma Marketing Mix
Joins some of the experts like:

IMS heath, Director commercial effectiveness EMEA
UCB Pharma, Head of eStrategies
Novartis Oncology Region Europe, Regional Brand Leader
Eli Lilly, Director Human Resources
Astellas Pharma,Marketing Director
Genzyme, Associate Director Global Commercial Effectiveness and Development
AstraZneca, VP Global Marketing
Allergan, Director Consumer Marketing
Google, Industry Head
And many more ...
Who should attend?
This conference is designed to attract key decision makers from the Pharmaceutical industry: Presidents, Managing Directors, Country Managers, General Managers, Vice Presidents, Regional Directors/ Heads, Directors, Department Heads, Managers.

For further information and registration, please visit:
http://nwbg.eu/all-events/pharma-marketing-2010/